7 Ways to Advertise CBD Products

 

Adverts are the best way to grow any product and gain influence in the market. When it comes to CBD products, most dominant advertisement platforms, including Google, Instagram, and Facebook, have categorized cannabis products as dangerous products. This is one of the main reasons why most cannabis-based businesses fail within their first year.

However, the restrictions by major advertising platforms don’t mean that there are no legal ways to get around the ad policies to advertise your products. There are also other advertising platforms and methods to grow your brand and sell your CBD products without restrictions.

In this article, we’ll discuss some of the best ways to market your CBD products.

Influencer marketing

Influencers create one of the best engagement platforms to grow your CBD products on social media without the risk of being shut down.
The advantages of influencer marketing are many, including the fact influencers create user-generated content for your CBD products. Considering that most people are inclined to purchase and trust products suggested by other people other than the brand, influencer marketing is a great way to grow not only your CBD products but also your social media presence.

Other advantages of utilizing influencer marketing include:
• No risk of your social media accounts getting shut down.
• Your products get third-party reviews by influencers (People trust other reviews compared to brand content).
• Influencers play a significant role as brand promoters.
• Promotes your brand’s visibility on social media platforms
• With the right influencer, you can gain many clients through social media

Affiliate marketing

Affiliate marketing is an advertisement strategy that gives bloggers and influencers incentive to market your CBD products.

For this to be successful, you’ll need to work with bloggers who provide high-quality content on CBD products, especially those who focus on health and fitness. Their website should have a good reach to people interested in CBD products and their benefits.

Affiliate marketing increases your CBD products in website sales and builds brand awareness. It also creates a lasting sales funnel.
If you utilize reputable blogs for your CBD affiliate marketing, the backlinks on these sites will help improve your SEO rankings and your brand’s trust to potential clients.

SEO

Here’s the thing, many potential customers are always online researching CBD products and their benefits. If you channel this organic traffic to your website, then your CBD brand will grow exponentially. But, how do you direct these potential clients to your site? – Through Search Engine Optimization.

SEO is a strategy that involves creating high-quality content, and other marketing strategies, to ensure that your site ranks first or on the first page of Google and other search engines. By providing CBD related content in your website, organic traffic grows attracting potential clients.

Paid acquisition

Google, Instagram, Facebook, and other major advertising platforms have policies that restrict the advertisement of recreational, illegal, or herbal drugs. This means that advertising your CBD products on these platforms is near impossible. But, there are certain ways to overcome the set restrictions on some platforms, legally. For example:

• On Twitter, you can create brand awareness without advertising your products. Twitter also works well as an interaction platform with your clients.
• Facebook allows medical assistance ads. This gives you an opening to advertise your products for medicinal purposes, such as anxiety and pain.

By understanding the different restrictions placed by various adverting platforms, you can advertise your CBD products or create your CBD brand awareness without breaking the rules.

Email marketing

Emails are a part of our everyday life, and even with the development of other messaging apps, emails are still widely used.

In 2018, the number of worldwide email users was 3.8 billion. According to Statista, this number is expected to grow exponentially. The extensive usage of emails provides CBD brands with an opportunity to grow their brands and sell their products.

You can utilize email marketing by sending weekly/monthly newsletters, new product information, product reviews, and CBD related content to your clients and potential consumers.

Here are some benefits of email marketing:

• You’re able to reach out to your target market directly through their smartphones and other devices
• Requires little investment
• An effective way to keep your clients up-to-date and interested in your products

OTT advertisement

OTT Advertisement is one of the latest ways to promote your CBD products. OTT, or Over-the-top, refers to devices and services used to stream digital content to television or other related devices.

These include:
• Streaming boxes such as Samsung Allshare Cast, Apple TV, and Android TV.
• Game consoles
• DVR boxes
• Internet-based DVD players
• HDMI sticks such as Amazon Fire TV Stick
• Smart TV with in-apps including Netflix

The advantage of using OTT for your CBD advertisement is that they have no restrictions that come with cable television and the like.
As the revenue generated by OTT advertising continues to grow, it’s in your business’s best interest to utilize this platform.

Podcast Advertising

Sponsoring a podcast is another great way to advertise your CBD products online while remaining within the set restrictions.

A sponsored podcast comes with an already-existing audience. The thing about dedicated audiences is that they trust podcast personalities. This means that they can advise the listeners to use your CBD products and the listeners are likely to buy the products.

Although sponsoring a podcast may be a bit expensive, it’s a great way to gain clients and create brand awareness.

If you sponsor a podcast made of your target CBD clientele, you will have access to many potential clients. However, make sure you sponsor a relevant podcast to gain good returns on your investment.

Final Word

As observed in this article, restrictions by major advertising platforms don’t mean that there are no viable ways to advertise your CBD products. You can even advertise on these platforms, including Facebook and Instagram, while remaining compliant. You can also utilize other advertising methods that don’t have these restrictions.

The CBD advertisement methods mentioned in this article, like other adverts, require precision and strategy to ensure that you reach the intended market. This warrants a good return on your investment.

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The Complete Guide to Pinterest Advertising

The Complete Guide to Pinterest Advertising

Pinterest is a discovery platform where most people uncover, plan, and carry out new ideas. According to Pinterest, 98% of Pinterest users have tried new ideas that they discovered on Pinterest.

The way Pinterest works is different from other platforms in that it lets you create a new board, based on a new idea or product, and pin relatable items on it.

If you’re new on Pinterest, here are the basic terms you’ll come across:

Board: This is a public or private collection of pins based on the same idea. For example, you can create a Board to pin ideas on your next vacation.

Pins: Pins are the fundamental of Pinterest. They are what you interact with on this platform, including images and videos. You can add new items to your Board from already existing Pins (Repins), or you can add new ones based on your interests or products.

Why Pinterest Advertising?

Pinterest is a unique platform where your existing or new brand or product can grow significantly. Here are a few reasons why you should consider advertising on Pinterest:

• It has more than 300M monthly users
• 84% of users research on Pinterest when deciding on what to buy
• 83% of weekly pinners make purchases based on brands they saw as pins
• 98% of pinners try out new ideas they find on Pinterest
• Pinners spend 29% more compared to the general public
• 80% of Pinterest users are women -Women have a higher global spending rate
• For every 1$ spent on promoted pins, an average of 2$ profit is gained

Pinterest Ads Types

Depending on the Pinterest add format you choose and your campaign strategy, you can achieve a wide range of your business goals. Let’s get acquainted with Pinterest ad types:

Promoted Pins

Promoted Pins are just like regular pins in that they appear on user’s home feed, category feed, and search results and Pinners can Pin them on their Boards. Users can also share and comment on them just like regular pins. The difference is that promoted Pins are boosted to target a category of people with particular interests.

Promotion Pins are great for building brand awareness.

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Promoted Pin Features

• Single feature image
• Aspect ratio: 2:3
• File size: Max 32 MB
• File type: JPEG or PNG
• Title size: Up to 100 characters
• Description: Up to 500 characters

Promoted Video Pins

Promoted video pins appear in the users’ home feed, search results, and category feed. Just like regular Pinterest videos, they autoplay once they’re 50% within view.

One recommendation on your promoted video Pins is that they should have a visual description within the video since most users watch videos with the audio off.

According to Pinterest, 67% of pinners are motivated to take action by promotion video Pins, which make them perfect for brand or product awareness campaigns.

There are two types of promotion video Pins offered by Pinterest:

• Standard width video Pins – These are the same in size as regular Pins.
• Max width video Pins – These are spread across the entire feed to limit distraction from other pins.

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Features of promotion video Pins

• File size: Max 2 GB
• File type: .mov, .mp4, or .m4v
• Video length: Min – 4 seconds; max – 15 minutes
• Encoding: H.265 or H.264
• Aspect ratio: Standard – 1:1, 2:3, or 9:16 (Width: Height); Max Width – 1:1, 16:9 (Width: Height)
• Title characters: Max of 100 characters
• Description characters: Max of 500 characters

Promoted Carousels

Promoted Carousels feature two to five images of the same size as standard pins. Promoted carousels appear on the feed and search results of targeted users just as promoted pins do.

The uniqueness of promoted carousels is the fact that each added image can feature a different title, description, and landing page. It’s a great way to tell a story about your product(s) or brand as each image can impress a different pinner.

A promoted carousel is easy to notice because of the swipe signal dots below the image.

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An example of a company that uses carousels flexibility to create awareness of their brand and products is COVERGIRL.

Promoted carousel features

• Images: 2 to 5 images per carousel
• File Size: Max 32 MB per image
• Aspect ratio: 1:1 or 3:3 (Width: Height)
• File type: JPEG or PNG
• Title characters: Max 100 characters
• Description characters: Up to 500 characters

Promoted App Pins

Promoted App Pins are mobile-based Pins only. Considering that 80% of Pinners use their mobile devices, it creates a perfect way for your application to grow.

A Promoted App Pin appears as a regular Pin but with links to application stores to enable a direct download of the app from Pinterest.

Images or video can accompany a Promoted App Pin.

Shop the Look Pins/ Buyable Pins

Buyable Pins are designed to allow users to buy products directly from Pinterest. They are integrated with white dots within the Look Pin, which you click to view specific product details.

One company that has shown significant growth using Buyable Pins is Modern Citizen whose retail orders shot by 73% when they implemented Buyable pins.

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Quick Guide on How to Advertise on Pinterest

1. Acquire a Pinterest business account – you can do this by either opening a new business account or by switching your existing Pinterest account to a business account.
2. Install Pinterest Tag to enable you to track Pinners’ actions on your website after coming across your ads.
3. Select your campaign objective – Your campaign goal determines the ad types available for you.

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1. Choose your campaign name and spending limits(Daily and lifetime)

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1. Create an ad group

Ad groups help you achieve several goals using one campaign.  They also help you maximize your budget.

You can create a new ad group or add your promoted Pin to an existing one.

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1. Select the campaign’s target audience

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1. Select campaign placement details

This entails where the campaign ad will be available for Pinners. It can be available on their feed, search results, or both depending on which one you choose and your set budget.

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1. Add related keywords and interests to be targeted.

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1. Set ad group budget & schedule

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1. Modify your ad for optimization and delivery – This includes setting target CPM and maximum CPC (Cost Per Click)

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1. Select between standard and accelerated pacing
2. Standard pacing matches your bids with your budget limit and ad campaign duration.
3. Accelerated pacing delivers fast results at a faster use of your set budget(May deplete your set spending before the end of campaign schedule)

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1. Add the Pin for your ad, link the product’s landing page, and launch your campaign
2. Monitor your campaign’s efficiency through Pinterest analytics

 

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The Complete Guide To Facebook Advertising

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https://boostmyprofit.com/the-complete-guide-to-facebook-advertising/ ** Boost My Profit | The Local marketing system for Getting profitable local clients fast. ** https://boostmyprofit.com/

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